The Lack of Benefit to Being Unrepresented

I never even heard of the Renaissance Festival until I got married. Then, the first Renaissance Festival that I went to included lots of me looking at my wife (Sara is a complete Renn Fest junkie) and saying, “What the heck have you gotten me into?” Then I learned that my wife was not alone in her peculiar love for this somewhat strange event. Fortunately, over the years, I have grown to appreciate the extravaganza known as the Renaissance Festival. Still, when I sent out an e-mail to my business contacts asking for people to vote whether they wanted me to host an event at the Renaissance Festival, at a bowling alley, or at a miniature golf course, I never expected the later to only account for 3 votes total, while the former just destroyed the vote! So, September 8th at the Renaissance Festival with 75 clients, friends, and business contacts it is. :)

Meanwhile, I guess I milked that last post for as long as I could, although I really wish there was a simple way to have that post remain always visible on this blog, because I think it defines the core of how I think about this industry. Related to that is some thoughts I have about agency related to buyers who have this strange inclination to prefer to be unrepresented in a transaction. Don't get me wrong...I understand the reasoning that most of these type of buyers go through, but the beginning points of the reasoning seems odd to me. Anyway, check out this e-mail that I wrote to a potential client yesterday:

Potential Client,

It was a pleasure speaking with on Saturday, and I hope I was somewhat helpful at the very least.

As I said on the phone, I don’t believe that the average buyer (no matter how experienced in any aspect of buying a home) has any advantage in working without an agent, as the average listing agent will just pocket more in commissions and now that buyer is unrepresented. A good buyer’s agent provides a high degree of consumer protection while also saving their clients time, money, and stress – period. Furthermore, a good buyer’s agent also helps you get a better grasp in regards to all of your options in the way of areas and price ranges.

I work very hard for my clients and, despite only two years in the industry, have built up to the point that I have picked up 17 new buyer clients in the last two months alone, spanning the entire metro Baltimore area (most of them in the same exact price range that you are in). I am also one of the few agents that is willing to invest time, money, and energy into trying to find homes for sale that no one else knows about (I send out letters to homeowners in specific areas that my clients are interested in trying to find people that are preparing to sell their homes, but who haven’t yet listed them)...

Well, that’s about it for now, Potential Client. If I don’t hear from you, I’ll drop you a line next week. In the meantime, if there are any questions that...you have that I can be at all helpful in answering, don’t hesitate to e-mail me or call me at any time.

Thanks, Potential Client.

Peace,
Greg

I don't know...sometimes I think I should start a business selling packs of e-mail templates for Realtors that can be used in different situations. :)

Well, thanks for reading.

Peace,
Greg